Esport

Telcos and esports are a match made in heaven.

Esports platforms, Your Telco’s Brand Saviors in 2022? No, Really…

What would you do if you could own and brand the lifelong communication platform of a billion young gamers? 

Imagine owning the hobby platform of choice for the 16-24 demographic and being able to nurture them into fully grown tech savvy customers of your brand products and services as a telecom. 

Telecommunication technology has been heavily invested in our lives since our birth and its goal is to follow us wherever we go. How can we circumvent the heavy load of onboarding young users into an “old” but ever present industry? Onboarding new users is expensive - cater to their needs while they’re growing up and score points along the way. 

The Scale of Esports

Good thing is - we KNOW where the young, technologically educated youth are headed - into gaming and esports, while using the tools available to them. 

What does your executive board member picture when thinking about gaming and esports? More probable than not - his own kid playing video games on the family TV during sports matches. A regular sentiment shared by most of the X and boomer generation. Regular weekday evenings with controller mashing and taking up valuable family TV real-estate. 

What do esports and gaming professionals envision when thinking about esports and gaming? Its massive scale and availability. 

If you ask a random kid on the street today who is Diego Maradona, he might give you a weird look. If you ask him who Dr.Disrespect and Ninja are - he’ll shoot out that they’re gaming superstars. 

Esports and gaming professionals see gaming as the universal connective tissue amongst dislocated youth. Millions upon millions competitors and fans of competitive gaming i.e. esports come together using known and unknown platforms which enable connection and competition. 

When looking at the esports hierarchy, you’d notice that showcasing skill - as is with any sport - brings in fans. The bigger the skill the bigger the audience. 

Esports platforms host backend technology which allows esports athletes greater quality of life when participating in competitions. Esports platforms are mostly websites and apps which allow users to register for ongoing tournaments hosted by various organizations. The most prominent  Faceit and Challengermode which host thousands of tournaments for wannabe esports professionals as well as provide competition data to fans and followers of the sport. 

Having access or ownership of an esports platform allows for a seamless onboarding for a list of transferable payable features:

• Upgrade your account to premium - receive access to “premium member” features like prettier profile avatars
• Pay for a dedicated 128 tick server - want your games to run more smoothly? Upgrade your server! Translates to “upgrade your internet connection” once the need arises within the user.
• Receive achievements by winning games - 

Do these actions sound familiar? Not only do they directly correlate to upsells while signing for a new 5G account, mobile phone or landline, but they do so while providing revenue to the platform owner - potentially you - at an early stage, as well as:

• Having esports fans love your brand, educating users on microtransactions, filling your user base and upselling family wide services - all through a competitive platform, suddenly doesn’t seem crazy at all. Having the platform technology hosted on telcos own infrastructure allows for a showcase of power and having users get used to one provider. 
• Platform branding allows for visual partner communication and can be used to various degrees. 

Providing future proposition buyers with a seamless introduction to the brand by catering to their needs brings multiple value structures to platform holders. 

Is 2022 the year you lead the way?