Esport
No, your brand can’t afford not to be in esports in 2022
With the number of players growing exponentially every day and the technology behind esports developing nonstop, as a tech brand, you can’t ignore esports anymore.
Esports is a vibrant and fast-growing sector, powered largely by the passion of 3 billion enthusiasts around the globe, with 408 million of them in Europe. With its substantial revenue potential, the high-quality jobs it creates, and its reputational benefits, esports presents rich opportunities for telco and tech industries.
With the number of players growing exponentially every day and the technology behind esports developing nonstop, as a tech brand, you can’t ignore esports anymore.
Whether you decide to enter them with your own tournament or league, participate as esports partners, or add gaming & esports content to their channels, esports can bring additional value to your brand's portfolio of activities and pull them closer to their consumers.
Here are some examples that offer better insight into the benefits of combining brands, including yours, with esports:
Telco + FIFA: Content creation meets esports
For example, reaching out to consumers as a telco brand and doing it better than your competitors can be a real challenge. Constant new marketing promotions require engaging and up-to-date campaigns that need to skyrocket sales and acquire consumers. Reaching those goals and always being in trend is a demanding process and missing out on a sizeable community - such as gamers - is a huge missed opportunity.
Therefore, it is essential to communicate with the gaming and esports public.
This virtual adventure craving bunch is naturally drawn to faster internet, better performance, and increased experience. Hrvatski Telekom came to us for help in developing their own league to start the already mentioned communication but also to compete with their industry competition that had already entered the esports space with their own league.
Since Hrvatski Telekom was already connected with football through previous campaigns, it was a no-brainer for their entry to esports to be no other than FIFA. Additionally, since Croatia is an enthusiastic football nation, we combined modern esports with traditional football by first inviting 9 national football league clubs.
Players could register to play for each of them and defend their local patriotism by playing on their favorite console.
Through 2 seasons of Hrvatski Telekom e-Liga, 1915 gamers played more than 770 matches and brought to the public more than 80 content hours. During the league itself, enthusiastic viewers could follow specially created videos on the Hrvatski Telekom YouTube channel.
Videos included football games, commentary, best plays, giveaways, and FIFA tips & tricks, all branded with elements of Hrvatski Telekom e-Liga.
But not only players had the opportunity to play, but also, Hrvatski Telekom employees with accompanying employer branding event of Internal League. Through a couple of weeks, Hrvatski Telekom employees had their own FIFA tournament where the best received prizes but also, gaming prestige in the company.
Combining the nation's favorite sport, growing Croatian FIFA community, and content creation presented itself to be the winning combination, which led us to the finals of MIXX 2021., awards that spotlights the best digital campaigns in Croatia.
To feel the overall atmosphere of the project, check out the after movie of the second season:
Consumer electronics + PUBG: Growing gamer sentiment!
How to unite many markets with various languages, Odyssey monitors, and players? By using just one game - PUBG.
Together with Samsung and their past gaming experience, we managed to identify PUBG as the perfect match to their many markets - Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Albania, Macedonia, Kosovo, Poland, Czech Republic, Slovakia, and Hungary. Through 2 seasons, 4 regions with 12 countries participated in the tournament, and already more are interested in the season to come. Various languages were surpassed with esports being the common language all players understand.
With Good Game’s support, Samsung Odyssey Masters had 20 days of streams that included hosts, engaging giveaways (live chat, host questions with brand communication, on-screen raffles), professional gameplay produced with more than 15 computers, and 500/500 internet connection. The skill and knowledge to provide the best stream quality is insane, but it gives great rewards. It is a satisfying feeling when you see so many players and viewers continuously watch your content and more importantly, engage with it.
The fact that 72% more players registered in season 2, along with 261% more views showed how the standard behind global esports tournaments was met but also, how the brand itself managed to create a positive feeling around the event.
Besides great player and viewer sentiment, Samsung wanted to showcase their line of premium gaming monitors Odyssey.
Therefore, we gave a lot of thought to where all the opportunities are to present the product. In addition to the name of the tournament itself, a special section of the website was added with each included market information about where consumers can buy Odyssey. On the streams, hosts had a special segment where they explained more about why Odyssey enhances player gaming experience while the monitor was a part of the streaming scene behind hosts' backs.
Between the matches, Samsung provided us with video ads showcasing their product during which we pushed the Samsung raffle giveaway in the live chat. This ensured that viewers didn’t leave the stream during breaks and raised the levels of engagement.
PUBG doesn’t have to be your game solution, since there are various esports titles available for your project. See more how the streams looked like on the Good Game Global YouTube channel.
SET: Combining esports with employer branding - it’s possible
A lot of companies, especially tech-related, are facing shortages of talented employees in their ranks. Having more and more projects, but nobody to actually produce them can be a big hit to company revenue.
Therefore, we created Student Esports Tournament (SET), a tech university esports tournament where 8 or more tech faculty teams are competing in various esports titles in order to crown an overall esports champion.
For the project to work, our biz dev magicians set out on the adventure of finding the perfect partner in crime for our developed project.
This time it was Superology, as the main partner, and many others such as:
- Infobip - first Croatian unicorn worth more than $200 million
- Fury studios - game development studio by Swedish company Raw Fury
- Adscanner - a startup dedicated to developing data-driven TV ad optimization systems
- Nanobit - biggest Croatian game development studio bought by Stillfront Group for €125 million
All of them had their feature on the tournament website along with companies' job listings. Job listings were also posted to the official Discord server where all the tournament players resided.
For the tournaments' main partner Superology, we visited their offices and created a custom-made employer branding video. It featured Superology’s office and employees in various positions that answered questions about why they choose to work there. In addition to Superology using it now on their own channels, the video was integrated into the tournaments’ stream.
The greatest recognition was given in the chat by the viewers who discussed Superology benefits, job opportunities, and why they should apply. While on the site, we managed to create a couple of Tik Toks as an additional content opportunity.
For the long term, the goal of the project is to offer faculties and universities tools and guidance in creating their esports departments and to connect the best student talents with possible future employers while using the language of esports and gaming. This is not a classic sponsor type of promotion, since the main focus of the tournament is employer branding. If you were to participate with your brand we could create custom-made content to represent your company in the best light towards the target you wish.
As I said, you can’t miss out on esports in 2022
Esports is an exciting opportunity for telco and tech businesses. They can tap into this rapidly growing market and diversify their business using their existing capabilities. Such activities improve the brand positioning and increase the loyalty of their customers. Video content creation, streaming opportunities, product showcases, influencer shoutouts, social media engagements, employer branding… the list goes on and on.
Even though esports is considerably growing, not so many brands are involved in it. A shame for them, an opportunity for you! Doing this in 2022 can make your company the leader in one or more markets and advance further in consumer minds before industry adversaries enter this exciting field.
If you don’t want to miss your chance to expand your business opportunities with esports, give us a call, e-mail, dm us on our social media or let’s meet up in a game. We can work together towards your esport adventure.
With the number of players growing exponentially every day and the technology behind esports developing nonstop, as a tech brand, you can’t ignore esports anymore.
Esports is a vibrant and fast-growing sector, powered largely by the passion of 3 billion enthusiasts around the globe, with 408 million of them in Europe. With its substantial revenue potential, the high-quality jobs it creates, and its reputational benefits, esports presents rich opportunities for telco and tech industries.
With the number of players growing exponentially every day and the technology behind esports developing nonstop, as a tech brand, you can’t ignore esports anymore.
Whether you decide to enter them with your own tournament or league, participate as esports partners, or add gaming & esports content to their channels, esports can bring additional value to your brand's portfolio of activities and pull them closer to their consumers.
Here are some examples that offer better insight into the benefits of combining brands, including yours, with esports:
Telco + FIFA: Content creation meets esports
For example, reaching out to consumers as a telco brand and doing it better than your competitors can be a real challenge. Constant new marketing promotions require engaging and up-to-date campaigns that need to skyrocket sales and acquire consumers. Reaching those goals and always being in trend is a demanding process and missing out on a sizeable community - such as gamers - is a huge missed opportunity.
Therefore, it is essential to communicate with the gaming and esports public.
This virtual adventure craving bunch is naturally drawn to faster internet, better performance, and increased experience. Hrvatski Telekom came to us for help in developing their own league to start the already mentioned communication but also to compete with their industry competition that had already entered the esports space with their own league.
Since Hrvatski Telekom was already connected with football through previous campaigns, it was a no-brainer for their entry to esports to be no other than FIFA. Additionally, since Croatia is an enthusiastic football nation, we combined modern esports with traditional football by first inviting 9 national football league clubs.
Players could register to play for each of them and defend their local patriotism by playing on their favorite console.
Through 2 seasons of Hrvatski Telekom e-Liga, 1915 gamers played more than 770 matches and brought to the public more than 80 content hours. During the league itself, enthusiastic viewers could follow specially created videos on the Hrvatski Telekom YouTube channel.
Videos included football games, commentary, best plays, giveaways, and FIFA tips & tricks, all branded with elements of Hrvatski Telekom e-Liga.
But not only players had the opportunity to play, but also, Hrvatski Telekom employees with accompanying employer branding event of Internal League. Through a couple of weeks, Hrvatski Telekom employees had their own FIFA tournament where the best received prizes but also, gaming prestige in the company.
Combining the nation's favorite sport, growing Croatian FIFA community, and content creation presented itself to be the winning combination, which led us to the finals of MIXX 2021., awards that spotlights the best digital campaigns in Croatia.
To feel the overall atmosphere of the project, check out the after movie of the second season:
Consumer electronics + PUBG: Growing gamer sentiment!
How to unite many markets with various languages, Odyssey monitors, and players? By using just one game - PUBG.
Together with Samsung and their past gaming experience, we managed to identify PUBG as the perfect match to their many markets - Croatia, Serbia, Bosnia and Herzegovina, Slovenia, Albania, Macedonia, Kosovo, Poland, Czech Republic, Slovakia, and Hungary. Through 2 seasons, 4 regions with 12 countries participated in the tournament, and already more are interested in the season to come. Various languages were surpassed with esports being the common language all players understand.
With Good Game’s support, Samsung Odyssey Masters had 20 days of streams that included hosts, engaging giveaways (live chat, host questions with brand communication, on-screen raffles), professional gameplay produced with more than 15 computers, and 500/500 internet connection. The skill and knowledge to provide the best stream quality is insane, but it gives great rewards. It is a satisfying feeling when you see so many players and viewers continuously watch your content and more importantly, engage with it.
The fact that 72% more players registered in season 2, along with 261% more views showed how the standard behind global esports tournaments was met but also, how the brand itself managed to create a positive feeling around the event.
Besides great player and viewer sentiment, Samsung wanted to showcase their line of premium gaming monitors Odyssey.
Therefore, we gave a lot of thought to where all the opportunities are to present the product. In addition to the name of the tournament itself, a special section of the website was added with each included market information about where consumers can buy Odyssey. On the streams, hosts had a special segment where they explained more about why Odyssey enhances player gaming experience while the monitor was a part of the streaming scene behind hosts' backs.
Between the matches, Samsung provided us with video ads showcasing their product during which we pushed the Samsung raffle giveaway in the live chat. This ensured that viewers didn’t leave the stream during breaks and raised the levels of engagement.
PUBG doesn’t have to be your game solution, since there are various esports titles available for your project. See more how the streams looked like on the Good Game Global YouTube channel.
SET: Combining esports with employer branding - it’s possible
A lot of companies, especially tech-related, are facing shortages of talented employees in their ranks. Having more and more projects, but nobody to actually produce them can be a big hit to company revenue.
Therefore, we created Student Esports Tournament (SET), a tech university esports tournament where 8 or more tech faculty teams are competing in various esports titles in order to crown an overall esports champion.
For the project to work, our biz dev magicians set out on the adventure of finding the perfect partner in crime for our developed project.
This time it was Superology, as the main partner, and many others such as:
- Infobip - first Croatian unicorn worth more than $200 million
- Fury studios - game development studio by Swedish company Raw Fury
- Adscanner - a startup dedicated to developing data-driven TV ad optimization systems
- Nanobit - biggest Croatian game development studio bought by Stillfront Group for €125 million
All of them had their feature on the tournament website along with companies' job listings. Job listings were also posted to the official Discord server where all the tournament players resided.
For the tournaments' main partner Superology, we visited their offices and created a custom-made employer branding video. It featured Superology’s office and employees in various positions that answered questions about why they choose to work there. In addition to Superology using it now on their own channels, the video was integrated into the tournaments’ stream.
The greatest recognition was given in the chat by the viewers who discussed Superology benefits, job opportunities, and why they should apply. While on the site, we managed to create a couple of Tik Toks as an additional content opportunity.
For the long term, the goal of the project is to offer faculties and universities tools and guidance in creating their esports departments and to connect the best student talents with possible future employers while using the language of esports and gaming. This is not a classic sponsor type of promotion, since the main focus of the tournament is employer branding. If you were to participate with your brand we could create custom-made content to represent your company in the best light towards the target you wish.
As I said, you can’t miss out on esports in 2022
Esports is an exciting opportunity for telco and tech businesses. They can tap into this rapidly growing market and diversify their business using their existing capabilities. Such activities improve the brand positioning and increase the loyalty of their customers. Video content creation, streaming opportunities, product showcases, influencer shoutouts, social media engagements, employer branding… the list goes on and on.
Even though esports is considerably growing, not so many brands are involved in it. A shame for them, an opportunity for you! Doing this in 2022 can make your company the leader in one or more markets and advance further in consumer minds before industry adversaries enter this exciting field.
If you don’t want to miss your chance to expand your business opportunities with esports, give us a call, e-mail, dm us on our social media or let’s meet up in a game. We can work together towards your esport adventure.
