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Information

Beyond Esports is a boutique conference which brings together experts and professionals from the esports industry. Among attendees and speakers you will find players, teams, developers, brands and other stakeholders in the esports industry.



Location

Pin location Algebra University College Zagreb, Croatia
Calendar location Jun 4th 2024
Clock 9:00 am - 8:00 pm


What to expect

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    Producing Global Spectacles

    Keynote 1

    Gaming events can transform into global spectacles, captivating audiences across continents and time zones, and fostering a sense of unity and excitement within the global gaming community. Producing global spectacles in gaming involves creating events, tournaments, or experiences that captivate a massive audience worldwide.

    Speaker: Joe Lovelace (Blast).

    10:00
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    Brand Strength in Esports

    Keynote 2

    Building brand strength in esports requires a deep understanding of the gaming culture, consistent engagement, and a genuine interest in contributing positively to the community. Brand strength in esports is crucial for long-term success and establishing a significant presence in the gaming industry.

    Speaker: Caroline Ta (Meta)

    15:30
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    Unleashing Esports Excellence

    Keynote 3

    G2 Esports is currently one of the most successful esports teams in the world. During this speech you will discover how G2 grew from one esports team to the dominant brand it is today, what differentiates G2 from its competitors, how are G2 teams built and why should an esports team go beyond esports.

    Speaker: Ivana Breček (G2)

    16:30
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    Future of Activision Blizzard Esports (Call of Duty, Overwatch, Starcraft, ...)

    Keynote 4

    Activision Blizzard focuses on community engagement, team partnerships, sponsorships, and providing resources to build a vibrant and sustainable esports ecosystem around their gaming titles. The future of Activision Blizzard esports primarily involves organizing and overseeing competitive gaming leagues for games developed by the company. Their approach to esports is likely to continue evolving to meet the dynamic and ever-changing landscape of competitive gaming.

    Speaker: Luka Drezga (ARS Futura)

    18:00
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    How does owning a League impact your brand?

    Panel 1

    Maintaining the quality of the League, fostering a positive and competitive environment, and catering to the needs of the gaming community are essential for sustaining the positive impact on the brand. It's crucial to align the brand's values and commitments with the expectations and preferences of the gaming community.

    Speakers: Vjekoslav Mikulić (Samsung) and Tihana Sedlar Krauz (HT)

    11:00
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    Quiz powered by Hrvatski Telekom and Samsung

    Join our Esports Quiz and test your gaming knowledge. From legendary players to epic moments, challenge yourself on all things esports. Prove you're a true gaming guru! 

    11:30
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    Esports Player Journey

    Panel 2

    This journey involves various stages and experiences, starting from the initial interest in gaming to becoming a professional and participating in competitive tournaments. The esports player journey involves dedication, passion, continuous improvement, and the ability to adapt to the dynamic and competitive environment of the esports industry.

    Speakers: Leon Pesić (NeLo), Niki Mamić (MaM1c) and Toni Sabalić (Sacre)

    11:45
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    Fireside Chat: Governing Esports

    Panel 3

    This panel would likely emphasize the importance of collaboration between industry stakeholders, regulatory bodies, and the gaming community to sustain the growth, integrity, and inclusivity of esports as it continues to evolve. This panel covers various aspects related to the management, regulation, and development of the esports industry. 

    Speakers: Maja Poljak (Croatian Olympic Committee), Leonardo Bujas (Croatian eSport Federation) and Mate Naletilić (Dinamo Zagreb)

    13:45
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    Fireside Chat: Data in Esports

    Panel 4

    This panel provides insights into how the industry is evolving through the use of data, the opportunities it presents, the challenges it raises, and the ethical responsibilities that come with handling data in the competitive gaming landscape. Data in esports can delve into various aspects of how data is collected, utilized, and its impact on different facets of the industry. 

    Speaker: David Mrkonjić (Sofascore) and Ivan Gojić (Superbet)

    14:45
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    Esports as an Employer Branding Advantage

    Panel 5

    Integrating esports elements into employer branding can help companies stand out, attract top talent, and build a workplace culture that appeals to a diverse and engaged workforce. Esports as an Employer Branding Advantage requires a strategic approach, ensuring alignment between the company's values, the interests of the gaming community, and the desired employee experience.

    Speakers: Tamara Milenković (Outfit7), Paulina Degiuli (Span) and Mateo Aladić (Happening)

    17:00
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    Networking and fun

    Afterparty

    Mix and mingle with like-minded professionals and industry leaders in an ambiance that fosters genuine connections and fosters the foundation for future collaborations. This isn't just a party; it's an extension of the conference's spirit, where innovation meets enjoyment, and relationships are formed beyond the confines of formalities.

    18:30

Schedule

09:00

Opening

Registrations

09:45

Welcoming speech

Nikola Stolnik (Good Game Global)

10:00

Producing Global Spectacles

Joe Lovelace (Blast)

10:30

Break

Coffee break

11:00

How does owning a League impact your brand? + quiz

Vjekoslav Mikulić (Samsung), Tihana Sedlar Krauz (Hrvatski Telekom)

11:45

Esports Player Journey

Leon Pesić (NeLo), Toni Sabalić (Sacre)

12:45

Break

Lunch break

13:45

Fireside Chat: Governing Esports

Maja Poljak (HOO), Leonardo Bujas (HESS), Mate Naletilić (Dinamo Zagreb)

14:45

Fireside Chat: Data in Esports

David Mrkonjić (Sofascore), Ivan Gojić (Superbet)

15:30

Brand Strength in Esports

Caroline Ta (Meta)

16:00

Break

Coffee break

16:30

Unleashing Esports Excellence

Ivana Breček (G2)

17:00

Esports as an Employer Branding Advantage

Tamara Milenković (Outfit7), Paulina Degiuli (Span), Mateo Aladić (Happening)

18:00

Future of Activision Blizzard Esports (Call of Duty, Overwatch, Starcraft, ...)

Luka Drezga (ARS Futura)

18:30

Afterparty

Networking and fun